On August 11, BCCI invited bids for IPL 2020 title sponsorship and August 14 was the last date to submit the Expression of Interest (EOI) for acquiring the title sponsorship rights. And six companies have shown interest in the IPL 2020 title sponsorship.
Tata Group, Reliance Jio, Patanjali, Dream11, Byjus and Unacademy have met Friday’s deadline for submitting Expression Of Interest (EOI).
Confirming that the education technology company Unacademy and fantasy sports platform Dream11 have submitted the EOI, a senior BCCI source said, “Yes, Unacademy and Dream11 have submitted their EOIs for the title sponsorship bid of IPL.”
Multinational conglomerate Tata Group has submitted its ‘’Expression of Interest’’ to become IPL title sponsor this year, which is confirmed by the Tata Group spokesperson. “Yes, Tata Group has submitted their Expression of Interest to buy IPL title rights,” a group spokesperson told PTI.
It also reported Patanjali and Jio Communications are in the fray, but no immediate confirmation was forthcoming from the BCCI on these two names. Jio has been associated with many franchises and is likely to not bid aggressively.
Byju’s, which is also the sponsor for the Indian cricket team and replaced Nokia as the team sponsor of Kolkata Knight Riders (KKR) in March and KKR Co-owner Shah Rukh Khan, is the brand ambassador of the company. The online education startup has set aside ₹300 crores for the sponsorship deal.
BCCI (Board of Control for Cricket in India) has invited bid for IPL 2020 title sponsorship after VIVO pulled out for one year. IPL 2020 is scheduled to take place in UAE from September 19.
