Sunrisers Hyderabad, the Sun Group-owned franchise on Tuesday announced that it has signed 13 sponsors for the Indian Premier League (IPL), scheduled to start from 19 September in UAE.
JK Lakshmi Cement Ltd. is the principal sponsor of the Sunrisers Hyderabad for IPL 2020. The cement brand was signed as the title sponsor earlier this year in January which the franchise has successfully managed to retain for the tournament starting next month from September 19.
As a title sponsor, JK Lakshmi Cement logo will be carried on the ‘jersey-front’. Ralco Tyres and Valvoline are other principal sponsors and their logos will be carried on the back and right upper chest on the front of the jersey, respectively.
Jio, TCL, Dream 11, Jai Raj Steel, Nerolac and Colgate have all signed on as partners for IPL 13, with their logos and branding set to be prominently displayed on the team’s match kits.
Tyka, Fancode, IB Cricket and Double Horse have also partnered with the franchise.
At the announcement Dr Shailendra Chouksey, Director of JK Lakshmi Cement Ltd, said, “Team Sunrisers is well balanced in all departments of the game and their consistent, durable and excellent performance over the years strikes a common chord with the brand JK Lakshmi Cement.”
And the Sunrisers Hyderabad CEO Mr K. Shanmugham said, “We are pleased to welcome JK Lakshmi Cement as the title sponsor with Sunrisers Hyderabad for the forthcoming season of the Indian Premier League. This is an important season for us and we’re looking forward to having their valuable support for what promises to be exhilarating, and hopefully in our case, a triumphant journey ahead.”