The Board of Control for Cricket in India (BCCI) will invite bids through a tender process for the title sponsorship of the 13th edition of Indian Premier League (IPL 2020) after BCCI and VIVO mutually suspended contract for this season.
According to earlier reports, Amazon, Byju’s and Coca-Cola are planning to bid for the title sponsorship. But according to recents reports, the e-learning platform Unacademy and fantasy platforms like Dream11 bad My11Circle are also in the race. This puts Byju’s and Dream11 against their direct competitor Unacademy and My11Circle in the market.
With no bilateral cricket or ICC/ACC event until December, Byju’s have lost out on a great deal of visibility after opting to replace Oppo’s Rs 1079 crore deal last year.
“The BCCI is looking for partners today. If Byju’s decide to support the IPL today and rework the jersey sponsorship numbers going forward, it could be a win for them and BCCI,” a source said.
“That’s where there’s space for an Unacademy or a My11Circle to walk in as official partners. If Dream 11 take the title, Unacademy can step in as official partners. If Byju’s take the title, My11Circle can come in. Brands won’t be conflicted,” he added.
Although Amazon remains the leading contender given the festival season that will arrive alongside the IPL. With the direct competitors coming in the race, it has made IPL 2020 title sponsorship interesting.