Online higher education company upGrad has got into a high-value deal with Star India, to run their latest ad-campaign ‘Sirf Naam Ki Nahin, Kaam Ki Degree’ across TV and the OTT platform Hotstar throughout the Indian Premier League 2020, in a move to accelerate the adoption of technology and online higher education.
This marks upGrad’s first major sports association and the on-boarding of a higher edutech player on the IPL 2020. While years all the three major edutech company Unacademy, Byjus and upGrad have actively shown interest in the association with the IPL 2020.
Ronnie Screwvala, co-founder announced upGrad’s partnership with Star & Hotstar for IPL 2020 an said, “This is our first major sports association to reach out to the ~550 mn viewers providing a tailwind to our growth.”
Arjun Mohan, chief executive officer – India, upGrad said, “IPL is the most opportune occasion to reach out to individuals reminding them about the urgency to upskill and prepare themselves for the forthcoming competitive world. Our strategic partnership with Star will enable us with the right platform, thereby helping us reach out to a larger set of audience residing in the remotest corners of Bharat.”