Navyasa by Liva has announced its partnership with Delhi Capitals for the inaugural season of the Women’s Premier League (WPL 2023).
As part of the agreement, the Delhi Capitals team players will adorn the Navyasa by Liva logo on the lead arm of their official jersey in WPL 2023.
Manmohan Singh, chief marketing officer, Grasim Industries, Pulp & Fibre, said, “We are excited to partner with Delhi Capitals team for the upcoming Women’s IPL. This partnership provides us with an opportunity to showcase our brand’s ethos of empowering women and celebrating their individuality. We look forward to creating a unique and unforgettable experience for the fans.”
Priyanka Priyadarshini, AVP, Grasim Industries | Pulp & Fibre, and brand head Navyasa by Liva, added, “We celebrate Delhi Capital team’s versatility and achievement through this disruptive association. Can’t be a better way to mark the first anniversary of the brand and celebrate International Women’s Day this year.”
Dhiraj Malhotra, CEO, Delhi Capitals, said, “We are thrilled to have Navyasa by Liva on board as our partner. They are synonymous with the modern Indian woman, and we couldn’t be happier to associate with a brand that champions women empowerment the way Navyasa does.”
“The partnership between Navyasa by Liva and Delhi Capitals is a perfect fit, as both brands are dedicated to promoting empowering women to express themselves freely. The upcoming Women’s IPL in 2023 is expected to be a game-changer for women’s cricket in India, and Navyasa by Liva is proud to be a part of this historic event,” he added.