After a successful collaboration with Indian Olympic women athletes last season, the jewellery brand is strengthening its long-standing commitment to encourage and support women in sports with cricket, the sport that resides in every Indian’s heart.
“Mia celebrates the modern woman achiever, who is fiercely independent, liberated, unapologetic about her choices, exuberates confidence, is a go-getter, and whose aura lights up everyone’s lives. All the women players are trailblazers and each one of them is independent, a dreamer, an achiever, and self-expressive – they espouse everything that a Mia woman is. The association has brought in perfect synergy as Mia is a brand for the contemporary Indian woman who believes in realizing her dreams and that she is limited only by her vision which is exactly what our athletes believe in,” said Shyamala Ramanan, business head, Mia by Tanishq.
“Mia’s association with the players of RCB’s women’s team is a perfect match, as each of these players embodies the true spirit of a Mia woman with a unique sense of style that is not only powerful but also reflective of their indomitable spirit. Their inspiring stories are sure to resonate with women across the nation,” a statement from the company said.
Rajesh Menon, Head and Vice-President of RCB, said, “RCB is thrilled to partner with Mia by Tanishq, a brand that fits perfectly with our vision on the WPL franchise and how we wish to scale our marketing program with the help of like-minded partners. We look to build on the integrated marketing and communication plan from this season to a longer-term partnership.”