Abhinav Kumar Singh 
Ahead of the inaugural edition of the Women’s Premier League (WPL 2023), Mumbai Indians have onboarded seven brand partners.
Lotus Herbals (front of the jersey) and Ashok Leyland (back of the jersey) are principal partners. Dream11 and Sonata Software are associate partners whose logos will be on the lead and non-lead arm in WPL 2023.
Usha, Max Life Insurance and Nutrizoe are the official partners, with Usha taking up the lead spot on the cap and helmet, the company stated in a press release.
In addition to this, there continues to be a dedicated slot for Reliance Foundation’s Education and Sports for All (ESA), which for WPL will be visible on the playing kit’s lead trouser.
Lotus Herbals, Ashok Leyland, Sonata Software, Max Life Insurance, and Nutrizoe join Mumbai Indians for the first time, with Dream 11 and Usha continuing their association with the men’s team.
“Lotus Herbals, Ashok Leyland, Sonata Software, Max Life Insurance, and Nutrizoe join the #One family for the first time, with Dream 11 and Usha continuing their journey with Mumbai Indians. Usha completes a decade with the MI Family, having started with Mumbai Indians in the IPL, continuing the partnership with MI Emirates (ILT20), and now Mumbai Indians in WPL,” Mumbai Indians said in a press release.
Mumbai Indians spokesperson said, “We are pleased to welcome all our brand partners to the Mumbai Indians #One family and become part of their growth story. We have always believed in having a deep relationship with our partners to create maximum value and offer our platform to build a strong brand narrative for them with fans. At Mumbai Indians, our ‘Paltan’ has always been at the core of our storytelling with partners and their love and engagement from across the world makes us a preferred partner for brands who are looking at a global impact and engagement.”
