UP Warriorz has announced Patanjali Ayurved as the team’s principal sponsor for the inaugural season of the Women’s Premier League (WPL 2023).
Acharya Balkrishna, managing director, Patanjali Ayurved, said, “Patanjali Ayurved Limited is extremely proud to be associated with the UP Warriorz, one of the teams in the historic Women’s Premier League. This association gives us a chance to be part of a bigger movement wherein we are able to support the growing women’s sporting ecosystem. The WPL will be one of the most watched tournaments this year and this partnership not only allows us to grow our brand but also places in the spotlight in terms of encouraging women empowerment.”
Rajesh Sharma, managing director, Capri Global Holdings, said, “We are very happy to have Patanjali Ayurveda as our Principal Sponsor at the UP Warriorz and we are hopeful that this partnership will only help both teams. One of the biggest names in their industries, the ambition and drive towards excellence that is there in Patanjali is very much in line with how we want to make an impact and reach out to the people in the state of UP. We look forward to this association helping us achieve greater heights.”