Vega today announced its first-ever sports partnership with Royal Challengers Bangalore (RCB) women’s cricket team for the inaugural season of the Women’s Premier League (WPL 2023).
Vega will be the Official Hair Styling Partner for the WPL 2023. Under the association, the players’ lead trousers will feature Vega as part of the RCB Jersey, during all the matches that the Bengaluru squad will play in the days and weeks to come.
The WPL began on March 4 with the inaugural match in Mumbai. RCB played its first match against Delhi Capitals in Mumbai on March 5.
Commenting on this strategic partnership, Eiti Singhal, Chief Marketing Officer, Vega said, “Our association with RCB will enable us to propagate our shared values of supporting women cricketers to inspire others to follow their hearts and passion. This partnership is particularly special as it is the first-of-its-kind platform for women to play bold at such an unprecedented scale. Vega is a brand synonymous with women being India’s No. 1 Hair Styler Appliance Brand and delighting millions of fans with our products already. And this collaboration will springboard our endeavour towards commitment, self-focus and self-love for all.”
Speaking on the occasion, Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, said, “We are happy to be associated with Vega, a brand that has a strong presence in the target market of the WPL. We hope to build and consolidate this into a longer-term partnership.”