Bodycare, the Indian innerwear brand, announced today that they will be one of the Official Sponsors of the Delhi Capitals franchise in the upcoming season of the Indian Premier League (IPL 2020) which begins in the UAE on September 19. Bodycare is a brand that Indian women have trusted for over 25 years for stylish and intimate innerwear that delivers fit, quality, and comfort.
Speaking on the association, Sanjay Dawar, Managing Director, Bodycare Creations Ltd. said, “Delhi Capitals is an exciting franchise in the IPL and we are delighted to be associated with the team that embodies the same commitment, aspiration and strength as Bodycare. At Bodycare, we’re all for offering comfort, be it on-field or off-field and it gives us immense pride to roar as the official sponsor of the capital city’s IPL team. We wish them all the best to bring the trophy home.”
It’s the maiden foray into the world of cricket for the brand, and with female viewership makes up half of the audience of the IPL, they seem to have found the ideal platform. Dawar elaborates, “Cricket is undoubtedly the most-watched sport in the country and provides the perfect platform to connect with millions of young and vibrant sports enthusiasts. As part of our brand marketing strategy, we are all set to bat on a new pitch with this tie-up alongside garnering maximum visibility and viewership for the brand.”
Bodycare will also be running a special campaign on body positivity during the association to spread the message about body positivity.
On behalf of Delhi Capitals, Dhiraj Malhotra said, “We are proud to announce Bodycare Creations as sponsors of our franchise Delhi Capitals. Their brand values of quality and innovation resonate with the team’s vision, and we are grateful for their valuable support to Delhi Capital’s ambition of winning their maiden trophy this season.”
Bodycare will be the official sponsor for the Delhi Capitals team with branding rights and promotional activities throughout the IPL 2020 season. The brand logo will appear on the team’s trouser.