Delhi Capitals have roped in Livinguard AG, the Swiss-based hygiene technology company, as the official hygiene partner for the team for the upcoming edition of the Indian Premier League (IPL 2020) starting from September 19 in the United Arab Emirates (UAE).
Delhi Capitals, the Indian Premier League franchise co-owned by JSW and GMR, aims to net Rs 60 crore in sponsorship funds this year.
The team has three long term brand tie-ups locked in. Principal sponsors for the Delhi Capitals include consumer durables brand Daikin, Lotus Herbals, EbixCash, and Jio Digital. While the 2020 season is the last with Daikin which has been a long time sponsor of the team, both Lotus Herbals and EbixCash are on board till 2021.
Earlier, Delhi Capitals has announced Astral Adhesives as their brand partner and ACKO as their insurance partner for the IPL 2020. Delhi Capitals took to Twitter to announce Livinguard AG as their official hygiene partner for the IPL 2020.
?ANNOUNCEMENT?— Delhi Capitals (Tweeting from ??) (@DelhiCapitals) September 14, 2020
We're thrilled to announce @livinguard as our Official Hygiene Partner for #Dream11IPL.
Here's to an association which aims at ensuring complete safety and protection amidst all protocols for our players during the season ?? pic.twitter.com/nwymEmqFf2
Speaking on the association with Delhi Capitals, Sanjeev Swamy, Founder, Inventor & CEO, Livinguard Technologies said, “We are extremely proud to associate with one of the most sought-after teams of the ever-popular Indian Premier League. The team is the perfect amalgamation of talent, experience and enthusiasm.”
“Livinguard’s patented and revolutionary technology, applied to face masks, will provide unbeatable protection for Delhi Capitals and we are honoured to be able to lessen the health risk of the crisis and enable the team to focus on the important competition ahead,” he added.
Dhiraj Malhotra, CEO Delhi Capitals added, “The fact that the IPL is going to be conducted amidst such challenging times is another testament to the BCCI and to IPL’s global standing as one of the top leagues amongst all sports in the world. While we restart our lives, we must remember that we have entered a new normal. The safety of our team is the top priority this season.”
“Livinguard AG fits perfectly with this agenda since their technology is truly ground-breaking, providing us with the best possible hygiene solutions. We believe that this association will safeguard our players and help them concentrate on the game,” he said.
Speaking about the association Delhi Capitals head coach Ricky Ponting said, “It is crucial for the Delhi Capitals team members to be safe and we are glad Livinguard has come on board to equip us with its technologically revolutionary face masks and hygiene kits.”