As part of the association, both brands will be engaging in various on-ground and online activities during the IPL 2023. Mahindra will be rolling out various engagement activities to connect with its customers during the IPL 2023.
These activities will include meet-and-greet sessions with their favourite players from the team, merchandise giveaways, and contests. The meet-and-greet sessions will be exclusively for the winners of the contests that Mahindra will run during the 2023 season.
With this association, Mahindra will aim to boost test drives at its dealerships across the country.
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., said, “We are thrilled to be associated with Delhi Capitals as the official SUV partner. This association presents a perfect opportunity to connect with our customers and fans in a unique and engaging way. In order to bring the excitement of the T20 league to our showrooms and dealerships around the nation, we are looking forward to planning a variety of on-ground activities. The T20 league is one of the world’s largest cricket leagues, and we are confident that this partnership will have a positive impact on our brand, growing interest and value.”
Dhiraj Malhotra, CEO, Delhi Capitals, said, “It’s an honour and privilege for us to have Mahindra on board as our Official SUV Partner for the 2023 season. Mahindra has a massive customer base, which will definitely help us to take the Delhi Capitals brand to a larger number of people in all corners of the country. We look forward to a long and fruitful association.”
Recently, Mahindra partnered with the IBA Women’s World Boxing Championships as the title sponsor and the XUV300 TGDi and All-New Thar as the official SUVs for the event. This collaboration offered Mahindra a unique opportunity to showcase its commitment to excellence, innovation, and performance, all of which resonate with the values of boxing. India topped the medal tally among the 63 nations winning 4 gold medals.