Jamshedpur FC announces the continuation of its association with Tata Motors as the club’s Official Automobile Partner for the upcoming season of the Indian Super League (ISL 2022-23). This season, the association will see the Jamshedpur-based ISL side promote Tata Tiago.
The Jamshedpur FC match kit will bear the Tata Tiago logo on the sleeves and shorts. The brand-new model of the Tata Tiago will also be exhibited in the furnace during Jamshedpur FC’s home matches at the JRD Tata Sports Complex. As a part of this association, the club also eyes to engage with their fans through multiple interesting campaigns and contests across Jamshedpur FC’s digital media platforms.
Tata Motors has been closely associated with Jamshedpur FC since the club’s ISL debut in the 2017-18 season and this marks the third consecutive year of this association for the development of Indian Football.
On continuing this association, Rajan Amba, VP, Sales, Marketing and Customer Experience, Tata Motors Passenger Vehicles Limited, said, “Sport is a great medium in India to bring different demographics together and helps connect with our audience at an emotional level. We have been encouraging sports in India and we are delighted to continue our association with Jamshedpur Football Club for the third consecutive year. This platform helps us connect with bringing young minds who are making India proud with their sport talent, just like Tata Motors. We are making a New Forever range of cars and SUVs, which stand for stunning design, safety features and superior performance, by pioneering technologies, indigenously for our customers in India. The Tiago is a popular, fun hatch and our research says it is a favourite among customers, below 30 years of age. We hope with this association we further enhance our brand connect and wish all the players a great season.”
Jamshedpur FC’s Chief Executive Officer, Mr Mukul Choudhari, was delighted to have Tata Motors continue the partnership. He said, “We have had a great partnership in the previous seasons and we are glad to scale up efforts to make this association with Tata Motors bigger and better. To have a world-renowned brand like Tata Motors associating with us with the aim to develop football in India is a big motivator and we look forward to continuing this association with their amazing new electronic vehicle, Tiago being promoted in the upcoming season.”
Tata Motors has a rich history of associations with various sports properties. The multinational conglomerate has actively engaged with the most significant and biggest sporting events in India including the recently concluded Indian Premier League.
