Chennaiyin FC announced that India’s leading multiplex chain, PVR Cinemas, is set to continue as the club’s Official Multiplex Partner for the seventh season of Indian Super League (ISL 2020-21). The announcement comes at the most opportune time as movie theatres re-open across Tamil Nadu from November 10 onwards.
Being the movie exhibition industry leaders in the country and especially Tamil Nadu, PVR Cinemas is renowned for providing a premium experience for movie-goers.
Reconvening in Goa ahead of the new season, Chennaiyin will be hoping it is a photo-finish this time around. However, it will be a season played behind closed doors, without fans.
“We enjoyed a fruitful relationship with PVR Cinemas off the pitch as the boys put up a stunning show to reach the final on it. There is real synergy between our brands and huge potential to reach the masses in Chennai and Tamil Nadu through the same. In this unique season, together we hope to give our fans as well as those going to the movies a fitting return in a safe and responsible manner,” said Chennaiyin FC co-owner Vita Dani.
“In this celebratory festive season, we have two big announcements to make to add to the festivities in Chennai. We are delighted to announce that we have finally reopened our theatres in Tamil Nadu, and we are extremely happy to bring your favourite entertainment back – Cinema. It is also with great pleasure that we announce our collaboration with Chennaiyin FC for the second consecutive year,” said Gautam Dutta, CEO of PVR Cinemas.
“We are very proud of our association with CFC because of the enormous support they enjoy from the people of Chennai. We would also like to take this opportunity to wish Chennaiyin FC the very best for the upcoming ISL season. It is our sincere hope that they bring much happiness during this holiday season!” he added.