Sumit Kumar 
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Tata Motors on Monday announced that Altroz will be the official partner for the 13th edition of Indian Premier League (IPL 2020). The batsman with the highest strike-rate of the tournament drives home the Altroz.
The IPL begins on September 19 and will be played across three venues, located in Dubai, Abu Dhabi and Sharjah, in the United Arab Emirates, for a total of 50 days.
Continuing its association for the third consecutive year with the Board of Control for Cricket in India (BCCI), the Altroz follows in the path of its stablemates, the Nexon and the Harrier, both of which have been the tournament’s official partners, during the 2018 and the 2019 seasons, respectively.
As the official partner, Tata Motors will showcase the Altroz in the stadium at all three venues in the UAE, throughout the tournament.
The IPL matches will play host to the exciting Altroz Super Striker Awards – the player with the best strike-rate of the match will win the Altroz Super Striker Trophy along with a prize of Rs 100,000.
Furthermore, apart from displaying the car at the stadiums, Tata Motors will also be indulging creatively with its customers to spread the cheer of the game through its dealerships and social media platforms.
Tata dealerships across India will be the place where customers can soak into the ambience of IPL. This year fans too will get the chance to become Altroz Super Strikers through the Altroz Super Striker mobile game, Tata Motors informed.
Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors, said, “The festive season has kicked in well for us and IPL is nothing short of a festival for the cricket fans across the country. We are elated to be back for the third consecutive year with IPL and this time with a car that has set Gold Standards in every sphere – The Tata Altroz.”
“Much like the Altroz, which is India’s safest hatchback, this year’s IPL will be played in a safe and sanitized environment keeping the safety of all players at utmost importance in this current scenario. At Tata Motors, we have always innovatively engaged with the consumers at large, the current need for which is more pronounced than ever before. We have elaborate plans to capture the viewer’s attention who will be virtually supporting their favourite teams, on-air and across digital platforms. We are positive to drive tremendous value from this association and hope to share the joy of watching live cricket with the fans yet again,” he added.
IPL Chairman Brijesh Patel said, “It is great to have Tata Motors continue their partnership for Dream11 IPL 2020 with their hatchback – Tata Altroz. Tata Motors have been the official partners since 2018 and our relationship with them continues to grow. Over the last two years, we have seen Tata Motors do some great activations for fans. In this challenging and unprecedented year, I am looking forward to Tata Altroz embracing technology to engage IPL fans further. We look forward to delivering great value to Tata Motors in 2020 and growing our partnership further.”
