Byju’s extends its association with Kerala Blasters FC for two more years as the club’s principal sponsor. As part of the partnership, the Byju’s logo will continue to be seen on the front of the official Kerala Blasters FC match and training jersey.
This upcoming season of the Indian Super League (ISL 2022-23) will see the two brands step into the third consecutive year as partners. The initial partnership between the two parties was signed in 2020, which was later renewed in 2021.
“We are excited to renew and continue our partnership with Kerala Blasters FC. We at BYJU’S strongly believe that sports play an integral role in the overall development of an individual. Teams sports like football are great teachers of invaluable lessons like teamwork, discipline, character, confidence, and resilience. Just as football inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child’s life. We wish the team all the very best in their future matches,” said Atit Mehta, Marketing Head, BYJU’S.
Speaking on the announcement, Nikhil Bhardwaj, Director – Kerala Blasters FC said, “Kerala Blasters FC is elated to welcome back BYJU’S for two more years. We’re happy to be continuing this journey together with BYJU’S, a partner who shares our vision and objective in empowering and encouraging our youth. Together, we look forward to empowering millions of children around the world and helping them realize their dreams through education and sport.”