Kerala Blasters FC have roped in Ather Energy as their digital partner for the upcoming season of the Indian Super League (ISL 2022-23). This will be Ather Energy’s 3rd consecutive year of partnership with the Kerala Blasters FC.
“We are excited to extend our partnership with Ather. They have been at the forefront of India’s transition to electric vehicles, and the club looks forward to helping this transformation continue and drive awareness about sustainable development,” says Nikhil Bhardwaj, Director, Kerala Blasters FC.
Commenting on the association, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said “We are delighted to continue our support with KBFC for the third year in a row. The trajectory of KBFC in this tournament parallels our own in the EV business. KBFC has established itself as one of the country’s most enthusiastic clubs and a finalist in the 2021 season. Similarly, Ather has developed strong salience in Kerala over the last year, becoming the market’s biggest EV player.”
“Our association with KBFC has helped us to drive awareness and familiarity for our brand in Kerala and also across the country, as we continue to expand our footprint. We are hopeful that with this partnership we will be able to showcase our scooters to a larger audience and accelerate the adoption of EVs across the country,” he added.