Mumbai City FC announced Indo Nissin Foods’ instant noodles brand, Cup Noodles, as the Club’s Official Noodle Partner for the upcoming season of the Indian Super League (ISL 2022-23).
As a part of the association, Cup Noodles will adorn the pendant on the First Team kits of Mumbai City. Moreover, Cup Noodles will provide a great experience for the fans at Mumbai City FC home games at the Mumbai Football Arena, where they shall be serving their delectable range of flavours of Cup Noodles as the Club prepares to return to Mumbai after playing out two consecutive seasons behind closed doors.
Kandarp Chandra, CEO, Mumbai City FC said, “Striving for excellence continues to be a key ethos for us and we’re delighted to have a global market leader in Cup Noodles join hands with us. Indo Nissin Foods are synonymous to success in the food industry and have made a mark with successful relationships within football too. Through this partnership, we aim to achieve mutual understanding and learning, and we’re looking forward to working closely with Indo Nissin Foods in what will be an important season for this football club.”
Gautam Sharma, Managing Director, Indo Nissin Foods said, “Food and sport hold a special place in our hearts, and I am delighted with Cup Noodles’ partnership with Mumbai City FC. With excellence as our core value, our brand ethos strongly resonates with Mumbai City FC. This is a partnership of two iconic brands and will bring together loyal consumers of our delicious products with Mumbai City FC fans. We are proud to partner with Mumbai City FC at such an exciting time, as the league returns to welcome football fans back in the arena. Cup Noodles plans to elevate the fans experience through exciting engagement both at the stadium and for those enjoying the game from the comfort of their homes.”
On this momentous occasion, Indo Nissin Foods’ agency handling sports associations, Creatigies Communications, complimented both Mumbai City and Indo Nissin Foods on this partnership.
Navroze Dhondy, Founder & MD, Creatigies Communications said, “It’s a proud moment for us to see the Mumbai City – Cup Noodles partnership come alive. At Creatigies, we have conceived and managed various sports association for Indo Nissin Foods over the last eight years, helping leverage the partnerships to deliver on specific objectives set out for the organization. MCFC and Indo Nissin Foods are a great fit and we are sure this partnership will deliver much more than expected.”
Indo Nissin Foods has time and again leveraged sports as an integral part of their brand marketing campaigns for their 2 leading brands, Cup Noodles and Top Ramen. Pro Kabaddi League, Bengaluru FC, Kings XI Punjab, and Delhi Capitals are few of the marquee associations wherein Indo Nissin Foods has undertaken extensive activations and promotions.