Muscle & Strength India, a retailer of fitness supplements & nutritional products announced that they will be continuing their partnership with Odisha FC as their Official Nutrition Partner for the upcoming season of the Indian Super League (ISL 2022-23).
Through this association, the Odisha FC players will continue to have access to high-quality nutrition supplements and whey proteins to assist their bodies to cope with the rigorous training sessions as they prepare for the upcoming season of the Indian Super League. This will be Muscle & Strength India’s 2nd consecutive year of partnership with the club.
As part of the campaign, Muscle & Strength India have launched a limited edition of Protein Powder & Essential Amino Acids (EAA) with unique flavours for the Odisha FC players this season and will also be available across all its outlets & e-commerce platforms.
Speaking of the association, Praveen Chirania, Founder, Muscle and Strength India said, “We are delighted to continue our association with Odisha FC and support their nutritional requirements to help them in continued success for the season. With this tie-up, our objective is to further expand our horizon with the sport across different geographies and offer the brand’s wide range of products. The brand has been growing exponentially and we are confident that with this association, we will be able to achieve faster growth and reach a much larger consumer base. We eagerly look forward to an amazing season of Indian Super League for Odisha FC and wish all the luck to the team and hope to have an extremely successful collaboration.”
Welcoming the partnership renewal, Odisha FC’s Commercial Manager, Yash Chugh said, “We are pleased to step into the second year of our collaboration with a dynamic brand like Muscle & Strength India as our official nutrition partner. With their wide range of products, we hope to provide our players with the right supplements and we hope this association sees a positive impact on all our players during the season. We, at Odisha FC, place a strong emphasis on health, fitness and wellness and this partnership signifies the same purpose. We are always keen to continue our association with brands that share the same passion for the sport as us. We thank Muscle & Strength India for their belief in us and look forward to a fruitful partnership.”
“Football has enjoyed a great fan base in India and the love for the sport has multiplied over the years. The association this year will help drive continued engagement with ISL audiences which includes multiple formats including television, streaming platforms and stadium viewership. We will be leveraging the association this year with a strong marketing strategy, and we believe this partnership will also give us an opportunity to build meaningful campaigns and make it a win-win partnership for both brands,” said Sangita Bora, Co-Owner at Muscle and Strength India.