The association is scheduled to kick off in September and will extend across key tournaments until May 2024.
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The brand’s partnership with Bengaluru FC follows the celebrated #ManEnoughToCare campaign launched in July.
As part of the collaboration, Dove Men+Care will introduce its distinctive presence at the home ground – with a dedicated ‘Dove Men+Care Stand’ and perimeter board branding, offering fans an exceptional game-viewing experience.
The partnership will also witness BFC players sporting Dove Men+Care logos across the pendant of their jerseys & training kits.
Commenting on the association, Ishtpreet Singh – Beauty & Wellbeing India Hair Care Head said, “We are thrilled to step into the world of football as the official hair care partner for one of the nation’s beloved teams. This partnership offers us unique opportunities to engage our existing audience and build brand awareness amongst new viewers. The partnership with Bengaluru FC reflects our commitment to support sports and grooming excellence in India, further solidifying our position as a brand dedicated to the holistic care of men.”
“To be associated with a global brand like Dove is a matter of pride for everyone at Bengaluru FC. The brand’s vision for Dove Men+Care aligns in a lot of ways with the way we go about sport, and we’re looking forward to a fantastic partnership,” said Bengaluru FC’s Director of Football, Darren Caldeira.