This partnership will see GenX utilise various marketing rights in order to engage with the passionate fan base of the club. The brand’s logo will feature on the front of all match and training kits of the Chennaiyin FC below the neck, through the season.
This is GenX, an affiliate of Lux Industries Limited’s very first association with a major football club.
Welcoming the association, Chennaiyin FC co-owner Vita Dani said, “GenX is a youth-centric addition to the Lux Industries JM Hosiery Group and is a homegrown brand from Tirupur. We at Chennaiyin FC welcome them on board, in what is going to be a special season back home at the Marina Arena. We have always enjoyed working with Tamil Nadu based brands, and look forward to a fruitful association with GenX.”
Commenting on the partnership, Navin Kumar Todi – Director, Lux Industries Ltd. said, “We are thrilled to join the Chennaiyin FC family as a sponsor and collaborate with a club that has a legacy of winning the ISL and inspiring individuals.
Chennaiyin FC will kick start their campaign for the new season against ATK Mohan Bagan on October 10 followed by the much-awaited clash against Bengaluru FC at the Marina Arena on October 14.