My11Circle has roped in as the title sponsor of the inaugural edition of the Lanka Premier League (LPL 2020). With this new association, the T20 tournament will now be called My11Circle Lanka Premier League. Talking about the association, Avik Das Kanungo, Director \u2013 Brand and Marketing Strategy, Games24x7, the parent company of the My11Cicle said, \u201cOur fantasy sports platform, My11Circle is already a popular destination for fantasy cricket in India, commonly referred to as the platform where you \u2018Play with Champions\u2019.\u201d \u201cAs part of Games24x7\u2019s continuous efforts to extend awesome game playing experiences to more cricket enthusiasts, we are delighted to partner with Lanka Premier League (LPL). We firmly believe that My11Circle LPL has the potential to become one of the world\u2019s greatest sports properties. Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique \u2018Play with Champions\u2019 proposition to them through this partnership,\u201d he added. Sri Lanka Cricket (SLC) VP and LPL Tournament Director, Ravin Wickramaratne said, \u201cWe welcome My11Circle on board as title sponsor for the Lanka Premier League 2020. Their willingness to become the title sponsor of the league is a great testament to the brand LPL.\u201d LPL COO Sanjay Raina added, \u201cWe at IPG are committed to building a world-class league with LPL. With our association with My11Circle \u2014 the first fantasy sports platform that allows a player to make a team and play directly with legendary cricketers, we will be able to take the league to millions of fans both on and off the platform. We are delighted to welcome My11Circle as title sponsor of Lanka Premier League.\u201d Director of LPL Sangeet Shirodkar said, \u201cFantasy sports is becoming the backbone of live sports sponsorship, and this collaboration with My11Circle shows that sports sponsorship is getting stronger in Covid era. I am quite confident that with this partnership, LPL has the potential to become the second biggest sports league in South Asia.\u201d The LPL is scheduled to kick-off from 26th November till December 16, 2020, at Mahinda Rajapaksha International Cricket Stadium (MRIC) in Hambantota. Colombo will take on Kandy in the opening match and the final will be played on December 16. Five franchisee teams, named after Colombo, Kandy, Galle, Dambulla and Jaffna, will compete in 23 matches over a 15-day period for the title.